The costs of a bullet--the true cost of labour.

After discussion on a viable intervention strategy, we felt that something ‘cool’ and innovative was called for. Step forward ‘Mr Butt’, a Facebook character based on a fictional 14year-old boy. This champion of quitting smoking is everyone’s pal and can be added as a friend on this vastly popular networking tool. Mr Butt’s group on Facebook, ‘Mr Butt wants everyone to quit smoking’, is a source of information to learners about smoking, its dangers, and ideas on quitting the habit. Learners were informed about their new online friend and his group and encouraged to seek further information via him by accessing the web on their cell phones.